• A sustained balance of mental and physical well being
  is necessary for optimum health.

• Mental illness does not rob people of their legitimate place
  in society, society's understanding of - and attitude to -
  mental illness does.

• People with any mental illness have a right to exercise informed
  choice in their treatment, where they are treated, and how that
  treatment is delivered. Information and education provision that
  meets a quality standard is a key to exercising choice.

• High quality of care, as close to home as possible, is the standard
  for services to aim for, and should be based on bio/psycho/social
  models of effectiveness.

• Prevention of mental illness, early intervention and appropriate
  treatment are basic human rights. Treatment should involve a variety
  of all relevant options.

• The provision of treatment and care encompasses the person as well
  as illness and not the illness alone.

• Mental health is not synonymous with mental illness, or the absence
  thereof, in the same way that peace is not war, or the mere absence
  of it.

• Mental health is "everyone's business". The Government's particular
  role is to enable the opportunities and environment that sustainably
  and enduringly support this proven fact.

• People are best served by all concerned with mental health working  
  collaboratively. All those with a voice in mental health have a right
  to be heard.

• The mental health environment needs to be mapped, monitored
   and evaluated, with positive practice being encouraged, nurtured
   and promoted.